A woman’s purse, handbag or her pocketbook, whatever you choose to call it, has undeniable allure. Do you feel a woman is defined by the type of bag she carries or by the logo or lack of? Designers, advertisers and retail moguls sure hope that we will buy into this idea. Some change their purses seasonally, while others match daily to their outfit or their mood.. There are designer, handcrafted, totes, buckets, hobo, backpacks, evening, organizers, clutch, shoulder straps or handles… each a very personal choice…..Are you choices mostly practical? Quality over quantity?
A personal story, I own a Mary Frances bag. It was an impulse buy for my sons wedding. I’ve lent this piece of art numerous times and carried it lovingly myself and I do not regret this purchase for one single second. It was a splurge and it represented just where I was emotionally at that moment. I had an accomplice in company which made the purchase even more exciting, covert almost!
Mary Frances’s bags retail for $150.00 to $200.00. the designs incorporate buttons, bows, stones, fringe, and other 3 dimensional concepts. About 150,000 bags are produced per year and Mary Frances designs 250 different styles each year. Her revenues were 13.6 million in 2005 and there is projected growth rate of 505% in 3 years. These are dated stats, her time in the spotlight, like many fads, may have come and gone.
How many of these common items are in your own handbag?
1. Cash, stored separately from her wallet in case she lost.
2. A nail file.
3. A hair tie or headband.
4. An extra pad or tampon, for any woman who might be in need.
5. A second, because nobody wants to give away their last tampon.
6. A condom, because this is her responsibility, too.
7. Change for the barista’s tip jar, or the cup of the one street performer whose talent always manages to make her smile.
8. Lipstick in a color that instantly makes her feel a hundred times more powerful with a single swipe.
9. A small notebook (even a Post-it pad works) to write down ideas or thoughts or phone numbers at a moment’s notice.
10. A pen that makes her want to write all of these things down.
11. Business cards, because you never know who you’ll meet and when.
12. A day’s worth of medication (if she takes any), set aside in case she can’t get home or to the pharmacy in time.
13. A snack, because nobody likes anyone when they’re hangry.
14. Photos, either on her phone or in her wallet, of people she loves and wants to keep nearby always.
15. A good luck charm, be it a penny she never uses or a keychain from a special vacation, or anything else that might mean something to her.
16. A phone charger, and maybe an external battery back if she’s busy all day and not near an outlet.
17. A scrap of paper from a fortune cookie that really stuck with her, because it’s nice to believe in fate and luck sometimes.
18. A mirror. (The front-facing camera on your phone absolutely counts.)
19. A song, downloaded on her phone in case she loses service, that instantly puts her in a ‘can do anything’ mood.
20. A book she can get lost in if she’s waiting or commuting or sitting alone in a cafe and wants to escape to another world for a moment.
21. And the knowledge that no matter what the outside of the bag looks like, how much she paid for it, or the label on the tag, her world is so much more than the sum of everything she’s carrying around, but at least they are the tools to help her conquer whatever comes her way that day.